Gaming.
If one doesn't have the license to the official names, then why not simply make up some? That's what EA Sports did in Japan, back in 1994. And aren't they great?
Who doesn't remember the legendary Sleve McDichael, Jeromy Gride, or my all-time favorite, Bobson Dugnutt?
More info on Reddit, Wikipedia, Slate and Dragonfriends.
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